Charter School Associates
Florida Charter schools are performance-based centers of learning and teaching characterized by a challenging curriculum, highly qualified teachers and rigorous accountability.
Direct Mail
A set of direct mail postcards designed to increase visibility and promote two underperforming charter schools in a positive light.
“60,000 of these postcards made their way to homes in the Orlando and Tampa areas. These are so bright and inviting and exciting! Thank you for modernizing our look! These are great!” Michael Strader, CSA President
We were sought out to help CSA find a way to increase enrollment for two of their failing charter schools. We recommended doing an EDDM (Every Door Direct Mail) campaign to positively highlight the accomplishments of the schools to prospective families in the surrounding zip codes. Some of our success strategies included: (1) designing larger-sized postcards to help these stand out in mailboxes, (2) adding in branding from their various academic programs to avoid being one-dimensional, and (3) using a QR code to both minimize content and track the number of interested families.
