Questa
Questa helps individuals to access postsecondary education, graduate with less debt, and become contributing members of Northeast Indiana’s workforce.
marketing brochures
A rebranding of conference marketing brochures to help Questa appeal to a diverse group of people, invite them to apply to their programs, and inspire others to donate to their cause.
“Monique was great to work with. I work for a small nonprofit that often gets overlooked because we don't have a large budget, but Monique was responsive and gave us great quality work like we were a big client. She was very flexible when deadlines changed, and always delivered when she said she would. I would definitely recommend!” Hillary Troup, Scholar and Marketing Specialist, Questa Education Foundation
No boring trifolds from our studio, ever!
"Welcoming, inviting, and relatable" was our goal with this brochure rebranding project. To reach this overarching goal, we began by exploring brighter accent colors to freshen Questa’s current color palette and we tested handwritten typography to soften their voice. Strategic approaches for the student brochures included: (1) designing a die cut on the bottom right corner for easy identification and to easily open the brochure and (2) combining real student imagery from Questa plus Adobe Stock to give these mass appeal. Our strategic approach for the partner brochure was to design multi-level pages to make the content easier to digest while also distinguishing this brochure from the student brochures.
