University of Texas
UTA is a Carnegie Research 1 institution and its College of Nursing is a three-time designated National League of Nurses Center of Excellence.
Advertising
A series of print, banner, and other digital advertisements for the new Gerontology certificate program at the University of Texas at Arlington College of Nursing.
“Thanks again for all your work and help! You’re an incredible talent and I hope we can work together again in the future. These are definitely the best ads I’ve seen for our College – so thanks!” Sarah McBride, UTA College of Nursing Associate Director of Marketing & Communication
Our strategy for advertising a brand new program at a large university was to instantly direct the eye of the reader. Ads are normally placed where there is a ton of other content and imagery to steal your eyes away, so we carefully sourced images with gerontology patients to quickly show the type of nursing program this is for, while providing clear CTAs (calls to action).
Digital banner ads are much smaller, so increasing the size of the logo was a strategic move for easy brand recognition, with just the right amount of information to invite someone to click the button. In all, the various designs were fun to create, even while working within pretty strict parameters. We accomplished the goal of clean, effective marketing design as we have been informed that these ads have been viewed and clicked by thousands of people!
